Emerging Trends In The Online Sectors Of Indian Healthcare Industry
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There are various factors that have led to this kind of growth such as easier access to quality healthcare services, increase in income and increase health awareness. In addition to these, there has also been an increased demand for tier 2 and 3 cities for quality healthcare services as people all over India understand the importance of a good healthcare system.
India has an edge for sure when it comes to the healthcare industry as it is a large pool of healthcare professionals and the costs of overall medical care and surgeries are significantly lower as compared to the other Asian and western countries. This also makes us think as India being a possible medical tourism and research and development hub. Apart from having highly qualified personnel at a lower price, India also offers alternative medical therapies like Ayurveda and Yoga and also a widely English speaking country which makes us strange.
India’s obvious advantage is the large pool of medical professionals and the dramatically lower medical costs as compared to other Asian and western countries. The surgeries reportedly cost one-tenth of that in the US or Europe, making it a lucrative location for medical tourism and even R&D. Other than being widely known to be an English speaking country, alternative techniques like Ayurveda, Yoga and Unani make it stand out while being compared to other competitive regions.
If we are to believe the numbers, it is estimated that there will be over 550 million Internet users by the end of 2018. The online healthcare industry has led to a lot of productive health-related communication among people online. It is making people get easy access to doctors and also connect with patients having the similar health issues. People want to know about real stories not only to gain knowledge but also to be inspired by
There are a lot of start-ups that have launched apps and websites where we can browse through the top doctors in your area or city and also find out what are the reviews of the doctors and how the patients experiences have been with the doctor. In today's time, we can just book a doctor's appointment by just pressing a click button on a website or a mobile app.
It's pretty obvious that with the increasing number of mobile phone users in India, mobile marketing has a tremendous potential. Through mobile apps and various other marketing strategies, these start-up companies are definitely going to have a great future. Today, even clinical research is moving on from traditional methods of paper data collection to all digital ways to research.
As we all know, technology also comes with its own challenges. This trend of all the information is available online and interactions with millions of people lead to a lot of confusion among the people and at times few of them tend to self-diagnose or over analyze the situation leading to negative implications. It is extremely important that each patient understands that he or she can get all the information and guidance online but if they have a medical condition they should see a medical professional.
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